Museum audience-centered approach or corporate identity branding oriented? Logo branding, identities, museums sustainability, visual language, universalization, audiences and internationalization processes... One focus for all. One logo. Would you take a huge risk on the unknown one? Who do you work with? Museums, their logos, their designers and their stories of creation... How hard to find most of them. Why is it so hard? Why do museums avoid explaining the creation process of their corporate identities as they transition to digitalization? While seeing almost all the breakthroughs in social media on their websites, why is the logo design process, the chief factor of their branding, not mentioned? Well, at least we talked about it. There is a website like this: Museum World Ranking where you can vote for museums and see their ranking according to various categories, you can also check some current news. We preferred the list according to the "rank...